Crafting experiences that help people get things done.

Thanks for stopping by. I’m a multi-disciplinary design leader who leads teams to craft engaging and inclusive experiences through the power of human-centered design. I work alongside product, engineering, and key stakeholders across the organization to integrate design and research into the product development process. My envisioning process is grounded in a deep understanding of customer needs, technical underpinnings and the viability of the solution to uncover memorable moments that make products fun and simple to use.

My bookshelf

image 3 (1)

The cold start problem

Andrew Chen

image 4 (1)

Thinking with type

Ellen Lupton 

image 5

The case against reality

 Donald Hoffman

image 6

The internet of money

 Andreas M. Antonopoulos

Instagram  •  Twitter  •  Linkedin

© Prasant Sivadasan, 2024